Training: Business Model Generation

Duration and language:

Onsite training - 14h - 2 days each 7 hours (including breaks).

Online training - 15h - 3 days each 5 hours (including breaks). Online training schedule:

• 09:00 - 11:00 CET online session,
• 11:00 - 12:00 CET break,
• 12:00 - 14:00 CET online session.

Training is provided in English. A Polish version is also available.

Target group:

The training is intended for:

• innovation and product managers,
• novice Scrum Masters and Product Owners,
• department/team leaders and managers,
• stakeholders and people involved in the development process,
• representatives of non-IT departments such as sales and marketing.

Those who want to grow the organization in the spirit of innovation and entrepreneurship.

Training preconditions:

Minimum knowledge of basic concepts in the field of product/services development and project management. Participation in the development and team engagement activities, in particular in initiatives, in which a team of at least several people cooperates, or many teams at the same time.

For online training, it is required to be computer literate and meet technical requirements: https://valkir.pl/en/online-training/.

Price includes:

• Preparation and training performed by an expert, an experienced Business Model Generation and Running Lean consultant.
• Effective training in a small group - on average 6-12 people.
• Training materials, requisites and a certificate of training completion issued by Valkir Academy.
• Lunch and catering (drinks and snacks). Not applicable to online training.
• Trainer’s travel and expenses (T&E). Not applicable to online training.

Certification:

Due to the authorial program, the completion of the training provides knowledge and practice to be used in the organization, but does not provide Strategyzer certificates. Accredited certificates are associated only with Strategyzer offline and online courses (voucher purchase), which is equal to obtaining a certificate of participation described at https://www.strategyzer.com/training/. The price of the authorial training includes training completion certificates issued by Valkir Academy (in Polish or English).

Training description:

What is the Business Model Generation training?

Regardless of whether you work in a corporation or a startup, a repeatable business model is essential to deliver business value and maintain service profitability. However, this model should change, adapting the strategy to market reality, maintaining competitiveness in times of constant innovation.

The proper use of the Business Model Generation method allows to increase the innovativeness of the designed products/services and build the competences of the intrapreneur. This person (or a group of people) is able to define the unique value of a new product/service, target groups, channels, partners, as well as metrics that allow monitoring the profitability of activities.

Thanks to the above, it will be possible to verify whether there is a real market need and whether the offered solution will be revolutionary and profitable enough that a given market segment will want to invest in them.

Get to know the compilation of knowledge and practice lightweight tools and processes to effectively design, validate and develop business models. The concept comes from the idea of Business Model Generation by Alexander Osterwalder and Yves Pigneur, Running Lean by Asha Maurya, as well as the practical experience of our experts resulting from the role of Product Manager, business model consultant and broadly defined entrepreneurship.

Who’s behind this?

Alexander Osterwalder, a business modeling consultant and Yves Pigneur, a professor of information systems management published the book Business Model Generation in 2010, based on the experiences of 470 practitioners of creating business models from 45 countries. This book revolutionized the approach to designing business models. Based on their work, serial entrepreneur Ash Maurya developed the Lean Canvas concept, adapting the method to the reality of startups - extreme uncertainty.

Training agenda:

1. Introduction to Business Model Generation method: business models creation and validation
   • A concise presentation of Business Model Generation and Running Lean foundations.
   • A short comparison of the differences between the classic approach to designing a business plan, business case and a modern description of the business model.
   • A short presentation of the ideas of business modeling, entrepreneurship, innovation and moderation for the entire process.
   • A simulation game that helps to understand and experience aspects of the empirical design process based on Lean Mindset.
    
2. Definition and review of the Business Model Generation method
   • Building blocks of the Business Model Generation and the Running Lean methods.
   • A concise overview of the canvas concept, patterns, strategy, design process and testing ideas through a cross-functional team.
   • The role of the moderator and key competences of the team.
   • Business Model Generation or Running Lean? Differences in approach, duration and required preconditions.
    
3. Canvas
   • Understanding visualization methods and the brainstorming process for group use of lightweight business modeling tools.
   • Presentation of the Business Model Canvas and Lean Canvas as modern tools for designing and validating business models.
   • An overview of the principles for designing a memorable Unique Value Proposition.
   • Exercise: designing canvases for innovative product and service scenarios in the industries selected by the participants of the training.
    
4. Patterns and strategy
   • Understanding popular business model patterns based on known products, services and organizations.
   • Defining the business environment related to the significant challenges of the target group, macroeconomic and microeconomic factors.
   • Discussion of monitoring, evaluation and iterative improvement methods for business models and a unique value proposition.
   • The foundations of managing multiple business models.
    
5. Prototyping process principles
   • Practices and tools that increase the effectiveness of moderating Business Model Generation sessions.
   • Techniques for effectively identification of partners, distribution channels and other stakeholders along with methods of reaching them.
   • Discussion: Differences between the types of prototypes, the balance between the cost of creation and the profit from the verified hypothesis of the problem and solution.
   • Overview of methods for presenting the business model with an intention to obtain approval and its funding based on Pitch Deck and Pitch itself.
    
6. Business models systematic testing
   • Selection of measures for qualitative and quantitative measurement.
   • Methods of collecting feedback based on the experience of using a new product or service.
   • A concise analysis of tools and statistical diagrams used in the process of testing business models.
   • Exercise: business model effectiveness analysis in subgroups.
    
7. Introducing the Business Model Generation method in the organization
   • An overview of modern change management practices, classic challenges and constraints.
   • Analysis of the organizational culture and related challenges of the organization while introduction of innovation. Differences between innovation in a corporation and a startup.
   • Open discussion of reported questions, challenges and doubts as well as the next steps necessary to introduce the Business Model Generation method in the organization.
    
8. Training summary

Training goals:

What are the challenges we address?

• How can I explain to others exactly what a business model is and is not?
• How can I create a memorable unique value proposition?
• How can I visualize revenue and cost streams, and channels to reach the target group?
• How can I set up a cross-functional team to ensure a diversity of perspectives?
• How can I use the Business Model Canvas, Value Proposition Canvas, and Lean Canvas design process steps in my organization
• How can I coordinate, monitor and measure the effectiveness of multiple business models?
• How can I present a business model to get approval and funding for its execution?
• How can I supplement the Business Model Generation method with additional practices and tools from the world of innovation and entrepreneurship?

What benefits do you get?

The training allows participants to better understand their organization, the challenges it faces and more effectively steer its growth. It contains theoretical knowledge and practical methods taken from the idea of business modeling, economy, entrepreneurship, innovation, facilitation, process management, change management and many other areas.

As a result of this training, participants from different areas of the organization will:

• know and understand aspects needed to effectively stimulate innovation in an organization,
• acquire skills necessary to apply mentioned methods in practice,
• understand how and why new methods can positively affect their work.

Whenever possible, topics presented during the training are explained through a game/exercise that allows to apply the learned practice or principle in the business context. Exercise or game usually ends with a debrief and discussion on how to adapt the presented practices to the participants’ context.